Email Marketing is a digital marketing technique used to reach your customers as a part of an Integrated Marketing Communications (IMC) strategy. Email is a great way to tell your customers and leads about upcoming events, specials/promotions, company announcements, or any other business communications. Utilizing email marketing services is a great communication strategy for B2B, B2C, brands, and non-for-profit organizations.
Marketing techniques have evolved and continue to improve, becoming more integrated as our technology is ever-changing. It is important to reach your market where they are spending the most time, on their computer or mobile device. The best part about email marketing services, a responsive design will be built into your email campaign so your customers can enjoy viewing your communications on whichever device they choose; desktop or mobile. Based on your interest and service plan, advanced email marketing strategies can be applied for automation to ensure that your company is capitalizing on any lead generation opportunity that might come from your website or other digital marketing.
For many businesses and organizations, email is a successful way to communicate messages wherever they are located. Email marketing allows your message to be delivered directly to your customer’s inbox, without the hassle of postage. Email marketing allows you to customize your message and audience as needed. Emails can be sent to large groups of email contacts or individual email lists, based upon your marketing campaign and goals.
Although many marketing software tools are similar, these tools are used frequently by our customers: