Email Marketing – Integrating Communications

Email MarketingEmail Marketing is a digital marketing technique used to reach your customers as a part of an Integrated Marketing Communications (IMC) strategy.  Email is a great way to tell your customers and leads about upcoming events, specials / promotions, company announcements, or any other business communications.  Email marketing is a great communication strategy for B2B, B2C, and  non-for-profit organizations.

Marketing techniques have evolved and continue to improve, becoming more integrated as our technology is ever changing. It is important to reach your market where they are spending their time.  The best part about email marketing, a responsive design will be built into your email campaign so your customer can enjoy your communications on which ever device they choose; desktop or mobile.  For many businesses and organizations, email  is a successful way to communicate messages and catch people working at their desk or via mobile while they are out and about.  Email marketing is making it easier for your message to be more likely opened and read by your target market.

We work with various email marketing services including:

  • MailChimp
  • Constant Contact

Contact 716 Marketing to learn how we can help you improve your email strategy. 

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