Advertising can be important to your business, based on who you are trying to reach. Investing in paid advertising services will help ensure that your message is getting in front of the individuals that you want to learn about your company or brand. Both digital and traditional advertising strategies are important to different companies for different reasons.
The practice of utilizing both traditional and digital advertising within a campaign is called integrated advertising. Several digital and traditional advertising services might be presented to different companies, based on your offering and business objectives. Advertising experts at 716 Marketing will analyze your company’s goals to identify the best advertising strategies recommended to meet your company’s needs. An integrated advertising plan will take that extra step to ensure that you are reaching all of your customers, as needed, utilizing different forms of media. The best way to communicate with your audience is to advertise where they are spending their time. Below are some examples of both digital advertising and traditional advertising.
Traditional Advertising includes:
- Billboard advertising
- Newspaper and magazine print advertising
- Radio Advertising
- TV Advertising
- Traditional industry sponsorships
Digital Advertising includes:
- Digital sponsorships
- Google Display Ads
- Google PPC Ads
- Google Service Ads
- Social media advertising